Barter

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What is BARTER and does it


work?






What is BARTER 


and does it work?






verb 

  1. exchange (goods or services) for other goods or services without using money.
  2. "he often bartered a meal for drawings"



noun

  1. the action or system of exchanging goods or services without using money.
  2. "it will be paid for by a mixture of barter and cash"



Barter is a way to reinvest the cost of advertising back into your business. So if the advertising costs $100 we take $80 in gift cards or gift certificates for goods and/or services at your business you only pay $20 out of pocket. We will use the barter as contest prizes, and barter ex-changes .


  • The gift cards mean 100% return on your investment.  We will use what you give us for promotions and contests you will know when this is working because people will bring the gift cards and redeem them. 
  • We may exchange some of the gift cards you send us to barter for other goods and services that will help make our product stronger and more valuable.
  • The 20% that we take is used to pay for commercial production and administrative costs.  We will produce a 30 second commercial that will be used to promote your business.  Note that we have to keep the overhead low to make this work so we will allow a limited number of edits of the commercial.


What you give us has to have "CASH" value - it can not be a coupon or discount.  Example


  • Gift Cards work best - however like cash they cannot have an expiration date.
  • Tickets for Events, Movies, Admission some examples can be
  • movies,
  • bowling,
  • parks,
  • zoos,
  • zip-lining. -
  • and more

they have to have a cash value and they can not expire.

  • Gift Certificates for goods and services some examples are
  • Free Oil-changes - you can use this to up-sell them or get new customers.
  • Free Desert
  • Free Meal
  • Free Haircut
  • Free Concessions
  • and more

they have to have a cash value and they can not expire certificates cannot have "LIMIT ONE" or "Buy One Get One"  They have to cover the retail cost of whatever you allow them to be exchanged for.

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How long will it take for me to see results from the advertising?

One commercial will not get people to knock down your door.  In order for this to work there are several factors that have to be considered.


Think about a company like McDonald's or Burger King.  It seems like they have a restaurant on every corner and you would think that they would not need advertising.  Yet, you hear them all the time on the radio, see their ads on TV.  Think about it you are driving down the road you hear the commercial, you are hungry and you look over and there it is McDonald's or some other restaurant.  Much like the impulse items at the check out it brought your instant attention to them.

When you think of advertising you need to consider several things. 

  • Does what I have to offer have value?
  • Do I offer great customer service?
  • Am I responsive to my customers?
  • Does the person listening to your commercial at this moment need what I am offering?


This is why campaigns are the key.  Repetition...  One commercial will not get you instant results.  This is why we are working with BARTER we know so many companies are still hurting, money is tight so to shell out money to advertise is just an expense that many can not handle.  However, using BARTER as mentioned above the only real cost is those that actually redeem.  If you give us a $20 gift card and they come in and spend $40 on a meal.  You give us a certificate for a free Oil Change you now have a chance to up-sell them, or if you offer a free french fries, or free desert well that gets them in the door!!!


DO NOT EXPECT INSTANT RESULTS - there is a formula for EVERYTHING and we will work with you to find it.

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